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FT Digital Sales Specialist

  • TEGNA/WBIR 1513 Bill Williams Avenue Knoxville, TN, 37917 United States (map)

WBIR, a TEGNA Company, has an exciting opportunity for a Digital Sales Specialist to join our dynamic and forward-thinking sales team. The ideal candidate will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets.

Position responsibilities:

  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance
  • Manage the startup process of all digital campaigns
  • Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery
  • Execute creative development for all digital advertising
  • Assist the sales team with developing creative multimedia recommendations that meet customer’s needs, goals, and expectations
  • Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite
  • Monitor competitive media trends to identify opportunities to increase market share
  • Assist in the development of sales presentations
  • Attend sales calls as the digital expert on our product offerings
  • Other duties as assigned by Digital Sales Manager

Familiar with SEM, social media, targeted display, mobile & video marketing strategies
Must possess a winning attitude, great energy, and enthusiasm for their craft
Exceptional written and oral communication skills
Extensive knowledge of Microsoft Office
Proven track record of exceeding expectations

How should someone apply?:

Earlier Event: June 30
FT Entry-Level Sales Professional
Later Event: July 18
FT Event Coordinator